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VM's avatar

Thank you for the post! I was wondering how significant do you think the impact of doordash pos tech rollout could be on toast new location additions? And do you see this as a meaningful competitive threat to worry about ?

Yehoshua Zlotogorski's avatar

Good question. Not very worried -

DoorDash has a LOT on its plate: integrating deliveroo, wolt. Competing with Uber in its core market. International markets. Grocery, ads, autonomous vehicle delivery. Competing in a whole new category that’s marginal doesn’t seem high impact.

Doordash definitely has a strong touchpoint with restaurants, and perhaps this could give them a strong GTM. But how much of the market that overlaps with Toast is self serve vs requiring a sales person to help a restaurant convert? For Toast the majority is the latter (as apposed to say Clover or XYZ) and that sales motion isn’t so simple to scale.

At the margin, more competition is never good, and DoorDash is definitely a competitor. I’d be more worried about it limiting international growth tbh than competing in core US markets.